Meridian
A launch campaign built around one clear promise.
- Client
- Meridian Developments
- Year
- 2024
- Disciplines
- Campaign, Digital, Content

01The challenge
Placeholder. A property launch competing in a crowded market with a message nobody could repeat back.
02The thinking
Placeholder. We cut the message to a single line and built every asset to earn attention in the first two seconds.
03The solution
Placeholder. Campaign platform, art direction, film and a set of channel-native adaptations.
04The execution
Placeholder. Paid social, out-of-home, landing pages and a lead capture flow connected to the sales team.
05The impact
Placeholder. The campaign gave the client one consistent story across channels. Performance figures are not published yet.
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