Meridian

A launch campaign built around one clear promise.

Client
Meridian Developments
Year
2024
Disciplines
Campaign, Digital, Content
Meridian case study cover
01The challenge

Placeholder. A property launch competing in a crowded market with a message nobody could repeat back.

02The thinking

Placeholder. We cut the message to a single line and built every asset to earn attention in the first two seconds.

03The solution

Placeholder. Campaign platform, art direction, film and a set of channel-native adaptations.

04The execution

Placeholder. Paid social, out-of-home, landing pages and a lead capture flow connected to the sales team.

05The impact

Placeholder. The campaign gave the client one consistent story across channels. Performance figures are not published yet.

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